Jiří Procházka is a designer and decorator, the founder of the SMEK surface design brand, and an ambassador for the Italian brand NOVACOLOR. In his work, he combines a distinctive aesthetic, skilled craftsmanship, and technological innovation.
He specializes in unique surface finishes for both interiors and exteriors—from original trowel finishes and facades to the development of cork-concrete floors. He finds inspiration in the very essence of the material and its transformation. He perceives every surface as a living canvas that takes on its own character through human touch.
The SMEK brand has completed more than 620 projects in the Czech Republic and abroad. His work thus combines aesthetics, precision craftsmanship, and respect for natural materials.